With all of the different types of marketing that exist; it can be challenging to figure out what works best with which media type. However, in the case of mobile marketing, it is easy to narrow down not only what media you want to focus on but also what audience.
It’s important to balance your mobile marketing within an integrated media strategy. Mobile marketing alone will not take your brand to the next level. You need to develop a multi-channel strategy that works in harmony with each other to build a strong brand presence online.
Here are a few tips to keep in mind while creating mobile messages:
Be Considerate
Treat your customers like people. Instead of just bombarding them with sales information constantly, consider messaging them occasionally with relevant information to their everyday lives. If you find an interesting blog on saving money, for example, send them a link. This lets them know you are not contacting them just to sell them something.
Short and Sweet
Keep your messages short and sweet. Although many cell phone and smartphone users are signed up with plans that offer unlimited data transfers, not everyone has this luxury. If your ad consumes a great deal of their monthly allotment of data, chances are good that your efforts will go unappreciated and even resented.
Offer instant rewards
You can give your customers what they want, with no delays. Having a delay can make things lose their value or demand. People will participate in your marketing campaign hoping to get the promised reward. The quicker they get the reward, the happier they will be.
Check compatibility
Always take time to check and make sure your messages are cross-platform capable. The variety of mobile devices available is staggering, and there are multiple platforms to consider, for instance will your message display well on iPhones, Androids, Blackberry, Windows mobile and tablet devices. Many tools can help you test your ad copy to see how it looks. Search for “mobile cross platform testing” and you will find one to suit your needs.
Identify yourself
When you are using mobile advertising always make sure you identify yourself or your brand immediately. People don’t like receiving messages from the great unknown and if they don’t recognize you they will ignore and even block you. By letting them know who you are, right away it will make you seem more trustworthy, and make your offers much more appealing.
