Mobile internet access is one of the biggest changes that’s happening as a result of the massive growth in smartphones like the iPhone and Blackberry, but it’s not the only one. Text messaging is also becoming much more widely used. In this article, we’re going to look at how you can use text, or SMS messaging to reach your customers.
Text messaging has been around for a long time, but until the widespread growth of smartphones, many people didn’t use it. Trying to tap out a message on a regular number keypad wasn’t the easiest thing to do. But since most smartphones have a keyboard built-in – whether a physical one or an onscreen style – it has become much easier.
As a result, far more people are using this technology and it has become an alternative to email for marketing purposes.
You’ve probably seen messages like “Text ENTER to 12345” to enter our contest.” When someone enters the contest, they’re actually opting in to receive text messages from that company, sports team, or whoever is running the contest.
Much like email, there are autoresponder style text services that will respond instantly with a text message. From that point on, you can send text messages to those people until they are opt-out.
