Lead Generation

Explaining Leads in Terms of Dating

Understanding the lead lifecycle, lead generation, and 'lead scoring' is one of the best things you can possibly do for your business if you want to increase your turnover, revenue, and profits while also increasing…


Simple Ways to Generate More Leads for Your Business Quickly

You've done everything you can think of to increase brand awareness, but you're still not generating the leads that you need to grow your business significantly. While there are literally hundreds of ways that you…


Understanding the Lifecycle of a Lead

When you talk about getting new customers to your website or business, you will often focus on bringing in 'leads'. A lead is of course any potential customer who meets the right criteria and thereby…


Creating Your Buyer Persona

When you first start building leads, the first and most important thing you need to do is to identify your buyer persona. This is what will allow you to find your 'cold leads', which are…


Lead Scoring and CRM Software

Lead generation and sales is very much a science. Once you calculate this down to the finest detail. It becomes a process that you can repeat indefinitely and that you can fine tune in order…